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2008 Video SEO Playbook

By : BrightCove Published Date: Nov 18, 2008
With the explosive growth of online video, traditional SEO has taken on a new dimension: video search and discovery. De-mystify the world of video search with a practical framework for video SEO and increase the value of your video content.
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BrightCove

Are You Providing Your Customers With The Satisfying Experience That Will Keep Them Coming Back

By : Cisco Published Date: Jan 29, 2009
In a marketplace where too many products and services are chasing too little demand, businesses face a daunting challenge: do everything possible to attract and retain customers.The stakes are high.
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Cisco

AT Kearney: Building a Platform for Better Gov't Services at Lower Cost

By : SAP 2 Published Date: Aug 21, 2009
An AT Kearney 2007 study on shared services in government. The image of the public sector as slow to innovate is rapidly becoming a thing of the past as governments are using advanced technology to consolidate back-office functions, concludes this new report. This study, conducted independently by A.T. Kearney with sponsorship from Cisco®, has uncovered major service improvements and cost reductions as a result of "shared services".
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SAP 2

Best Practices of the Best-Run Sales Organizations.

By : SAP Inc. Published Date: Jul 28, 2009
Learn from today's sales leaders who have benefited from building a sales strategy based on a position of deep customer knowledge.
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SAP Inc.

Best Practices: Customer Onboarding.

By : Adobe Systems.. Published Date: Aug 19, 2009
Take customer onboarding . . . please. Customer onboarding lags behind other business processes in both the quality of customer experience and costs. The poor state of customer onboarding results in customers abandoning the application process, loss of customers, regulatory fines, and damage to the corporate brand.
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Adobe Systems..

Bringing Humanity Back to the Web

By : Live Person Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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Live Person

CA SiteMinder 100 Million User Project: Cost-Effective Access Management for Large-Scale Enterprise

By : CA Published Date: Jul 25, 2007
This paper describes CA SiteMinder performance and scalability in a 100 million user deployment, the test environment, tests conducted and their results, and important conclusions and recommendations.
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CA

CA SiteMinder: Security for Enterprise Web Applications

By : CA Published Date: Feb 07, 2007
This technical white paper explains how CA SiteMinder provides all the essential security services required to meet the challenge of building and managing secure websites, while also including management features and technical capabilities that can reduce the total cost of ownership.
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CA

Case Studies for Aggressive Online Behavior Aimed at Large Corporations

By : Cymfony Published Date: Jul 11, 2007
This new study by Harvard's Berkman Center for Internet & Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald’s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.
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Cymfony

Citrix GoToAssist 8.0 Security White Paper

By : Citrix Online UK Published Date: Oct 31, 2007
GoToAssist is a hosted service that provides a way to deliver remote support to Windows-based computers. GoToAssist allows a user to request support from a support representative and then allows that representative to view and optionally control the end user's PC remotely. This guide is for Citrix® GoToAssist® customers and other stakeholders that need to understand how GoToAssist impacts information security risk and compliance in their environment.
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Citrix Online UK

CRM Software: Reasons to Optimize

By : Vendor Guru Published Date: Dec 21, 2007
Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms.
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Vendor Guru

CRM Without Compromise: A Strategy for Profitable Growth.

By : SAP Inc. Published Date: Jun 16, 2009
CRM is a business strategy that helps organizations cope with three of today´s most urgent business imperatives generating new growth, attaining operational excellence and enhancing competitive agility.
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SAP Inc.

Differentiation Through Service Excellence

By : SAP Published Date: Aug 21, 2009
Consider five key service process platforms that are shaping the future – as companies look to service to keep pace with customer expectations. Service income is accelerating. Technology is changing the competitive game, and smart companies need the proper IT strategy to make sure they deploy it for profitability.
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SAP

Do Smart Cards and Loyalty Systems Really Mix?

By : Business Assyst Published Date: Mar 26, 2007
This paper considers whether smart cards really do have a role to play in loyalty systems or whether they are simply being promoted by the suppliers of smart card technology into what they see as a fast growing, profitable marketplace.
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Business Assyst

Email Marketing ROI: Driving ROI Through Email Relevance

By : Campaigner Published Date: Jan 08, 2007
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
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Campaigner

Enhance quality & increase loyalty through proactive management of each customer's experience

By : IBM-America Published Date: Jan 22, 2009
This white paper explains the IBM Tivoli® Netcool® customer experience management solution which offers the ability to monitor all aspects of the customer experience, to help increase satisfaction, reduce service calls, monitor the performance of new and existing services and device types — and help operations identify which issues have the greatest impact on valuable enterprise customers.
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IBM-America

eService: Winning in the Global Marketplace

By : eGain Published Date: Oct 12, 2007
The Internet, years after its emergence, continues to be a challenge for most organizations. This paper examines the notion of eService and the need for it in large, global organizations in particular. It also provides guidelines for developing an effective eService plan, and concludes with a discussion of the most significant benefits of implementing such a plan.
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eGain

Filter Press Basics and Issues vs. Alternative Batch or Continuous Replacement Tech

By : Genesys Published Date: Mar 01, 2008
Filtration experts have discussed filter presses and their perceived shortcomings. This article discusses filter presses as well as the batch or continuous filtration alternatives to replace them.
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Genesys

Generate Revenue with Online Video Ads

By : BrightCove Published Date: Nov 18, 2008
The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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BrightCove

Growing Gift Card Demand Evokes Change

By : CommercialWare Published Date: Mar 06, 2007
Customers enjoy buying and receiving gift cards. The new challenge is for retailers to provide gift cards that mesh with the way customers want to use the cards. Many early systems cannot efficiently support the changes in demand.
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CommercialWare

Growing Opt-in Lists: Turning Web Browsers into Buyers

By : Campaigner Published Date: Jan 08, 2007
Email marketing is by far the best way to attract interest in, build desire for, and generate sales of your products and services. Without a well-managed opt-in email list, you can say goodbye to your email marketing investment. This white paper provides powerful tactics to help you grow bigger, better and more relevant opt-in lists - and turn your Web browsers into buyers.
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Campaigner

Have Loyalty Cards Peaked?

By : Business Assyst Published Date: Mar 26, 2007
Have loyalty cards reached the stage in their development when they are likely to be merged with other marketing and retailing systems, or will they simply fade away and join their precursors, the green shield stamps, in some far flung promotional graveyard?
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Business Assyst

Helpdesk Password Resync

By : PassGo Published Date: Aug 21, 2009
Management of user ID accounts is expensive for business, frustrating for users, and open to abuse. A user account Helpdesk in a large organization typically deals with many thousands of Helpdesk calls each year, and the costs surrounding this are significant. Any operation that requires human intervention can become a bottleneck during especially busy periods.
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PassGo

How Fast-Growing Companies Obtain CRM Success

By : Netsuite Published Date: Nov 18, 2006
This white paper reveals the most vital elements needed to develop a seamless value chain; one that realistically enables an SMB to develop valuable 2-way relationships with their most valuable customer segments.
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Netsuite

How Lack of Password Management Solutions Frustrates Users and Increases Administration Headaches

By : CA Published Date: May 29, 2008
Finding the right password for the right IT environment can be time-consuming, confusing, and a drag on a user’s workplace productivity no matter if they’re an employee, or an external partner, contractor, or customer. Recreating passwords when they expire is an even greater challenge. But worst of all is the combination of issues associated with finding and regularly recreating passwords on a multitude of applications all across the corporate network.
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CA
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