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Introduction to the Loyalty Industry
By : Business Assyst

	Overview :
	Who said, "Money Can’t Buy You Love"? A useful metaphor, though, to help understand the true concept behind customer loyalty. Loyalty programs are about developing sustainable, mutually beneficial relationships. Price incentives can generate a short-term sales uplift but will not engender long-term loyalty.

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Customer Experience Management , Customer Interaction Service , Customer Relationship Management , Customer Satisfaction

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Introduction to the Loyalty Industry