B-to-B Lead Generation Insights from MarketingSherpa - Networking White Papers: Windows 2008 / Vista / 2003 / XP
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B-to-B Lead Generation Insights from MarketingSherpa

By : Marketo, INC. Marketo, INC.

INFORMATION

   
  Published : Jul 31, 2008 
  Length : 30 
  Type : Web Cast 
   
 
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  Overview :
  In a free audio/video Webcast from MarketingSherpa’s Anne Holland, learn these valuable, tested B-to-B marketing tips—and more:

    * How to stop spending too much on SEM—while making your remaining SEM budget work harder for you
    * How to make prospects pay attention to your content and convert to leads more frequently
    * The difference between case studies and success stories, and when to use them
    * When—and why—you should consider removing the registration page

Don’t miss these proven tips—watch the free 30-minute Webcast now.
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Business Management , Enterprise Applications , Knowledge Management , Sales & Marketing Software , eBusiness
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