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Marketing Productivity Redefined
By : Aprimo, Inc. Aprimo, Inc.

INFORMATION
   
  Published : Dec 19, 2008 
  Length : 4 
  Type : White Paper 
   
 
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  Overview :
  While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.
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Data Management , Information Management , Network Performance , Network Performance Management , Productivity , Project Management
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