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How a $2B Software Company Uses Closed Loop Marketing to Measure ROI
By : Aprimo, Inc. Aprimo, Inc.

INFORMATION
   
  Published : Dec 23, 2008 
  Length : 2 
  Type : Case Study 
   
 
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  Overview :
  To keep up with the growth and volume of its business, the marketing department at a $2B enterprise software company knew they needed a next generation marketing application to track marketing program expenditures.
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Application Performance Management , Data Management , Enterprise Applications , Enterprise Resource Planning , IT Management , Project Management , Spend Management
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